New elevator projects are controlled by system integration, not individual brand preferences
For a new elevator project, component selection begins with the complete elevator specification. Buyers sometimes create a preferred-brand list for the traction machine, controller, inverter, door operator, fixtures, and safety components before confirming whether those selections form a coherent system.
The decision driver is integration. The drive must suit the motor and control architecture. The machine must suit the suspension arrangement and performance requirements. The door system must match the car, landing arrangement, controller, and operating duty. Safety components must be selected within the applicable design and verification basis.
JAFITA’s company model is relevant because its uploaded materials describe a multi-category business supported by freight-elevator manufacturing, OEM cooperation, and long-term factory relationships. The company introduction names KONE and ThyssenKrupp in its OEM history and describes direct factory access developed through cooperation with brands including Hitachi and XIO LIFT.
That history supports coordinated sourcing, but it does not prove that every component category is manufactured by JAFITA or that every named brand is available for every order.